JULY 2020 HEATMAP
One of our #RebootAustralia Partners, SimilarWeb have produced, and are constantly updating, their Covid-19 Heatmap report and we’re excited to share some insights into the industries and companies most impacted by the current economic environment.
The report tracks in near ‘real-time’ YoY weekly website visits trends.
For reference, blue/ice is an industry sector performing well and red/heat shows poorer performances across the board.
VULNERABLE INDUSTRIES
Online Travel Agents (OTAs)
Travel Aggregator Sites (metasearch)
Live Events
Unsurprisingly, with worldwide travel bans and social distancing rules, these industries have experienced a significant decrease in traffic…
THRIVING INDUSTRIES
Home Furnishings
E commerce
The significant increase in traffic is largely due to home offices and the temporary and permanent closure of bricks and mortar stores.
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